1.7L capacity - a lot of water can be boiled to utilise
Automatically turns off when water boil - very convenient as you do not have to monitor the kettle
Boil dry protection: kettle will switch off automatically if there is a part that is malfunctioning to avoid short circuits and damages - very assuring
360 degree rotational - makes it easier to use
Cord storage facility - no untidy cables that cause clutter